Since businesses have existed, business owners have asked the question, Who is my ideal customer? Advertising copywriting icon, David Ogilvy, wrote about “man's unchanging needs”. What he meant by this was that no matter the time or circumstances, consumers had and were driven by, an unwavering set of needs. These
Should you manage your own rental property or pay for a property manager? We look at the pros and cons of each approach to residential property investment. Investing in rental properties can be a great way to grow your wealth over the long term. But it’s not a passive investment
Running a business costs money. There are always costs, overheads and supplier bills that mount up – and these expenses will gradually chip away at your cash position, making it more difficult to grow and make a profit. So, what can you do to reduce your spend levels? And what impact will this have
The New Zealand government has unveiled its 2024 Budget with a core election promise delivered regarding tax relief of $2.57b through bracket adjustments. With an adjustment to income brackets, tax rates remain the same but the thresholds are raised. The Budget stated that 1.9 million households would benefit from the
A solid budget is the foundation for your company’s financial management and success. Here are 4 ways to stay in control of your business budgeting. When you’re operating and managing a small business, you have a finite pot of cash to work with. Because of this, it’s incredibly important to
Networking is a great way to connect with your industry peers and become an asset to your local business community. We’ve got some top hacks for getting the most from your networking. Leading a business can be hard work. But the good news is that you're not the only founder,
Using your cloud accounting software to just do the bookkeeping barely scratches the surface. Here are four important ways to get more from the cloud with a bespoke tech stack. If you’re managing a small business, the chances are that you’re using one of the current crop of cloud accounting
Automating your key systems is the way to turn your enterprise into a 21st century, digital business. But are we getting carried away with automation? And could we be systemising areas which could benefit from a more personalised, human touch? Personalisation of the customer experience is vital. Automation can play
Good bookkeeping is vital for the financial management of your business. We’ve got some top hacks for maximising your bookkeeping, and the options for outsourcing this job to the professionals. In today's digital times, you're probably used to having unrivalled access to your financial numbers, key performance indicators (KPIs) and
Turning a profit will be high on your list of goals as a business owner. And if you want to generate the best margins, that means keeping an eye on the money that’s going out of the business, as well as what’s coming in. So, how can your accountant help with this?
