Since businesses have existed, business owners have asked the question, Who is my ideal customer? Advertising copywriting icon, David Ogilvy, wrote about “man's unchanging needs”. What he meant by this was that no matter the time or circumstances, consumers had and were driven by, an unwavering set of needs. These
Running a business costs money. There are always costs, overheads and supplier bills that mount up – and these expenses will gradually chip away at your cash position, making it more difficult to grow and make a profit. So, what can you do to reduce your spend levels? And what impact will this have
Networking is a great way to connect with your industry peers and become an asset to your local business community. We’ve got some top hacks for getting the most from your networking. Leading a business can be hard work. But the good news is that you're not the only founder,
Using your cloud accounting software to just do the bookkeeping barely scratches the surface. Here are four important ways to get more from the cloud with a bespoke tech stack. If you’re managing a small business, the chances are that you’re using one of the current crop of cloud accounting
Turning a profit will be high on your list of goals as a business owner. And if you want to generate the best margins, that means keeping an eye on the money that’s going out of the business, as well as what’s coming in. So, how can your accountant help with this?
The new year is a new beginning. It's an ideal time to reflect on your aspirations and consider setting or redefining goals and challenges for the year ahead. Setting goals is an essential part of personal and professional growth. These could be lofty goals, or even setting out a plan
A business without a plan is like a car without a steering wheel. Read our guide for writing a business plan and find out the major benefits of having a detailed roadmap to follow. Your business plan is the sat-nav that keeps the company moving in the right direction. Having
Investing in property can be a great way to grow your wealth over the long term. What are the advantages and potential disadvantages of residential versus commercial property – and can you still invest in property if you don't want to be a landlord? Kiwis love investing in property, and
Do you know the difference between your statutory accounts and your management accounts? We're highlighting the main points of each and explaining why both are equally important for your business. As a business owner, you know you need to produce accounts – that's a given. But do you know the
What are the essential financial documents that can demonstrate your business' ongoing viability? We've listed the main reasons potential lenders and investors want to see solid financial statements before committing to your business. Whether you're applying for government subsidies, taking out a business loan or seeking investor support, you need
