Since businesses have existed, business owners have asked the question, Who is my ideal customer? Advertising copywriting icon, David Ogilvy, wrote about “man's unchanging needs”. What he meant by this was that no matter the time or circumstances, consumers had and were driven by, an unwavering set of needs. These
Running a business costs money. There are always costs, overheads and supplier bills that mount up – and these expenses will gradually chip away at your cash position, making it more difficult to grow and make a profit. So, what can you do to reduce your spend levels? And what impact will this have
A solid budget is the foundation for your company’s financial management and success. Here are 4 ways to stay in control of your business budgeting. When you’re operating and managing a small business, you have a finite pot of cash to work with. Because of this, it’s incredibly important to
Automating your key systems is the way to turn your enterprise into a 21st century, digital business. But are we getting carried away with automation? And could we be systemising areas which could benefit from a more personalised, human touch? Personalisation of the customer experience is vital. Automation can play
Good bookkeeping is vital for the financial management of your business. We’ve got some top hacks for maximising your bookkeeping, and the options for outsourcing this job to the professionals. In today's digital times, you're probably used to having unrivalled access to your financial numbers, key performance indicators (KPIs) and
Turning a profit will be high on your list of goals as a business owner. And if you want to generate the best margins, that means keeping an eye on the money that’s going out of the business, as well as what’s coming in. So, how can your accountant help with this?
Tax may be boring, but smart use of tax planning is an excellent way to help your company do more with your money. Tax planning is a strategic approach to managing your business’ financial affairs, with the aim of legally minimising your tax liability. In other words, you plan ahead to make sure you
The new year is a new beginning. It's an ideal time to reflect on your aspirations and consider setting or redefining goals and challenges for the year ahead. Setting goals is an essential part of personal and professional growth. These could be lofty goals, or even setting out a plan
A business without a plan is like a car without a steering wheel. Read our guide for writing a business plan and find out the major benefits of having a detailed roadmap to follow. Your business plan is the sat-nav that keeps the company moving in the right direction. Having
Do you have big dreams? Ambitious goals? And have an appetite for risk? We’ve underlined 5 key traits of a great business leader, and how our mentoring services can help drive you to achieve more. When you look at the research, there are certain aptitudes, personality traits and business skills
